Mobile Marketing On the Rise

If you’ve ever had the itch to try mobile marketing the time is now! Consumers are becoming more and more receptive to text message (or mobile) ads due to the opt-in nature of the campaigns. The facility of use (signing up, opting out, sharing or redeeming) gives mobile coupons an edge over the traditional clip-n-save coupons, and as consumers have the option to share coupons with friends, enables the organic growth of business databases.

More complex campaigns even incorporate location-based Bluetooth pings to entice consumers to “stop by” or take advantage of a “special deal” when they pass within a certain radius of the store.

There are several different objectives you can achieve through a mobile campaign including:
• increasing brand awareness through forwarded coupons
• developing a customer loyalty program with rewards tied to membership
• growing your customer database for future campaigns, etc.

and the options for employing the technology are virtually endless. Give us a call if you want to see how you can incorporate mobile marketing in your next campaign!