Stickley Gets Me: Direct Marketing and PURLs

Stickley Gets Me
Jul 12th, 2010

By Paul Cowley, Founder, CEO, & Creative Director

Topic(s) Covered: Our Clients, Advertising

Recently we were approached by Stickley and asked to develop a campaign which incorporated TV, radio, newsprint, direct marketing, multimedia and PURLs (personal URLs).

By targeting specific demographics with specific messaging, the “Stickley Gets Me” campaign was able to attract different audiences and make the Stickley brand more approachable, while at the same time maintaining the brand’s integrity and style.

Another bonus: using technology like this helped us to connect with a younger, more tech-savvy demographic and also gave us easy access to online tools we could use to measure our ROI in real time. On top of that, the client now has a database of new potential customers which they can use to customize future campaigns.

Sounds like a win-win-win situation if we’ve ever heard one!

StickleyGetsMe.com

Check out the campaign below! (Click on images to see larger…)

Stickley Gets Me - Direct Mail 1
Stickley Gets Me - Direct Mail 3
Stickley Gets Me - Direct Mail 4

About The Author

Paul's genius is to see the connections, relationships and meanings that others miss, and then weave them into breathtaking creative strategies and graphic design concepts. Nothing short of an alchemist, Paul routinely blows us away. As a pioneer of forward thinking at the agency, he routinely challenges us to think of fresh, contemporary ways to position our client's messages to reach their intended audiences. Paul's work has garnered myriad awards during his 35+ years in advertising and he is committed to bringing that level of quality to each client's vision.

Paul Cowley - Founder, President, & Creative Director

Paul Cowley

Founder, President, & Creative Director

paul@cowleyweb.com

315-475-8453 x226

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