Stickley Gets Me: Direct Marketing and PURLs
Jul 12th, 2010|
By Paul Cowley, Founder, CEO, & Creative Director
Recently we were approached by Stickley and asked to develop a campaign which incorporated TV, radio, newsprint, direct marketing, multimedia and PURLs (personal URLs).
By targeting specific demographics with specific messaging, the “Stickley Gets Me” campaign was able to attract different audiences and make the Stickley brand more approachable, while at the same time maintaining the brand’s integrity and style.
Another bonus: using technology like this helped us to connect with a younger, more tech-savvy demographic and also gave us easy access to online tools we could use to measure our ROI in real time. On top of that, the client now has a database of new potential customers which they can use to customize future campaigns.
Sounds like a win-win-win situation if we’ve ever heard one!
Check out the campaign below! (Click on images to see larger…)