Today's Topic Is: Paul's Notes

With over 35 years in the business and more than a few advertising success stories along the way, Paul Cowley is more than an authority on the subject of marketing, with a keen insight into business, current events, and life in general.  Here are little nuggets of knowledge we like to call "Paul's Notes" that end up becoming the highlight of our newsletters for clients and friends.

Thanksgiving

Nov 18th, 2013
By Paul Cowley, Founder, CEO, & Creative Director

I don’t think about this enough I know, but when I do I am just amazed.Just yesterday I was in Tops with Gail doing our weekly grocery shopping, which – if you think about it – is...

Duck Dynasty

Oct 16th, 2013
By Paul Cowley, Founder, CEO, & Creative Director

I went golfing a few weekends ago, as I often do.  A great way to relax and get a breath of fresh air.As I was moving from one hole to the next, I noticed out of the corner...

Danger

Sep 23rd, 2013
By Paul Cowley, Founder, CEO, & Creative Director

It’s easy to make mistakes in marketing if you’re not a pro.  People tend to think it’s “not that hard” and they’ll print out some homemade posters and think they’re good to...

Don Draper

Aug 28th, 2013
By Paul Cowley, Founder, CEO, & Creative Director

I’ve been in this business for a very long time (well, since the original Mad Men) and I want to share with you the “big secret” about marketing.  The #1 most important...

Pages

Sell More Better Clients today need so much more than just a traditional advertising agency. They need someone who is versatile, innovative, and above all, integrated with their sales and marketing. Cowley Associates invites you to see why we’re Syracuse’s best in growing sales, revenue, and donors through integrated marketing strategy, web design, branding, and advertising.

Visit Cowleynfp.com for Non-Profit Marketing