Today's Topic Is: SEO

SEO (search engine optimization) is one of the most essential marketing tools in today's online business world.  Since 97% of people use the internet to find products and services, whether they are finding you or your competitors is vital to your business.  Fortunately, we at Cowley have the expertise to provide SEO solutions for clients.  Read about SEO right here.

Google's Search For SEO and SEM Terms

Apr 21st, 2015
By Ryan Hanehan, Marketing Intern

In the world of SEO and SEM, there is quite a bit for people to know. There is keyword density, internal links, landing pages, crawlers, local search results, SERPs, and other...

Google Pigeon Update Syracuse NY

Aug 11th, 2014
By Zachary Clark, Account Coordinator 

A few weeks ago, Google modified their search algorithms in an update being dubbed, the “Pigeon Update” by Search Engine Land. This change has a serious affect on any local SEO...


Jan 10th, 2014
By Nicole Morreale, Intern

In August of 2013, Google started using a new search algorithm called “Hummingbird.” When this change was announced a month later, it spun the marketing world on its head and...


Dec 11th, 2013
By Joe Cunningham, Internet Marketing Manager

Call it insomnia, a crazy passion for internet marketing and/or blogging, and/or all of the above but I am officially staying up all night to get work done and decided to open up...


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