Today's Topic Is: Social Media

Social media is not just for fun.  Companies nowadays are expected to have a strong and professional social presence to interact with fans where they are (online) - something we call "social media marketing" or SMM.  This new wave of advertising has become extremely effective both for search engines to establish relevancy between a brand and their website, but also to drive business to any and every size company by creating awareness.  SMM is the new 5th Avenue.  Read all about social media here and how it is a powerful new advertising tool.

Mar 30th, 2016
By Zach Leader, Marketing & Communications Intern

Social media usage in the United States has reached almost two-thirds of the entire adult population. That being said, it is crucial for businesses to leverage such a large...

Trasocial Marketing BizBuzz Social Media Conference

Feb 25th, 2016
By Zachary Clark, Director of Business Development

Gail and I had the recent pleasure of speaking at the 2016 BizBuzz Social Media Conference here in Syracuse. It was amazing to see the turnout and support here in the local...

Instagram size change

Aug 27th, 2015
By Zachary Clark, Director of Business Development

In case you missed it, Instagram now allows users to post full-size landscape and portrait photos removing the restriction photos be only square. In the early days of the app,...

Jul 29th, 2015
By Emily Carroll, Marketing Intern

Have you ever posted something on social media that you have later learned to regret? In the heat of the moment your Facebook status about the incompetent waitress who...


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