Today's Topic Is: Social Media

Social media is not just for fun.  Companies nowadays are expected to have a strong and professional social presence to interact with fans where they are (online) - something we call "social media marketing" or SMM.  This new wave of advertising has become extremely effective both for search engines to establish relevancy between a brand and their website, but also to drive business to any and every size company by creating awareness.  SMM is the new 5th Avenue.  Read all about social media here and how it is a powerful new advertising tool.

Smarketsights Marketing, Advertising, and Sales Podcast

May 28th, 2015
By Zachary Clark, Director of Business Development

About SmarketSightsSmarketSights is a blog and podcast series created to discuss the latest industry happenings in marketing, advertising, and sales. We’ll uncover the deeper...

Cowley Associates Social Media Breakfast

May 15th, 2015
By Cowley Team

The good people over at were nice enough to record the Social Media Breakfast Syracuse that took place on May 7th. Among the panelist was our very own, Zach! We've...

Facebook Cutting Organic Reach

Nov 24th, 2014
By Zachary Clark, Account Coordinator 

Facebook has announced that beginning in January it will again be slashing the amount of organic reach a business’ Facebook Page will have. The social media conglomerate says that...

Dos and Donts of Social Media Cowley Associates

Jul 09th, 2014
By Cowley Associates

Copy: Erin Yackavage | Art: Kayla O'HareLearn the ins and outs of proper etiquette on today's Social Media platforms so you can successfully engage your audiences and drive your...


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