Today's Topic Is: Social Media

Social media is not just for fun.  Companies nowadays are expected to have a strong and professional social presence to interact with fans where they are (online) - something we call "social media marketing" or SMM.  This new wave of advertising has become extremely effective both for search engines to establish relevancy between a brand and their website, but also to drive business to any and every size company by creating awareness.  SMM is the new 5th Avenue.  Read all about social media here and how it is a powerful new advertising tool.

Got Klout? Social Media's Power Over SEO

Oct 25th, 2012
By Joe Cunningham, Internet Marketing Manager

We live in a new age of influence.  Not too long ago, media was just newspaper, television, and radio and the only way to get your opinion out there was by writing an...

Sep 15th, 2011
By Tracey Gregory, Project Manager

Last December, Skaneateles Jewelry indicated that they were interested in developing their diamond engagement ring marketing plan, specifically targeting 20-30 somethings in the...


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