Today's Topic Is: Social Media

Social media is not just for fun.  Companies nowadays are expected to have a strong and professional social presence to interact with fans where they are (online) - something we call "social media marketing" or SMM.  This new wave of advertising has become extremely effective both for search engines to establish relevancy between a brand and their website, but also to drive business to any and every size company by creating awareness.  SMM is the new 5th Avenue.  Read all about social media here and how it is a powerful new advertising tool.

Barbie Joins Linked In Cowley Associates

Jul 03rd, 2014
By Erin Yackavage, Marketing Intern

She has over 2,600 followers, her business is consumer goods, and her big break was in 1959. That’s right, Barbie is on LinkedIn.Barbie’s bio explains that she has had over 150...

Instagram for Business Cowley Associates Syracuse NY

Jun 05th, 2014
By Erin Yackavage, Marketing Intern

Since its creation in 2010, Instagram has exploded onto the social media scene with over 150 million users.  With built in sharing capabilities to Facebook and Twitter,...

Twitter Analytics Cowley Associates Syracuse, NY

May 16th, 2014
By Zachary Clark, Account Coordinator 

There’s Google Analytics to check the statistics of your website. There’s Facebook “Insights” to check how well your posts are doing. But, how about all those tweets? Many may...

Facebook Limiting Organic Reach Cowley Associates

Apr 14th, 2014
By Zachary Clark, Account Coordinator

A few months ago, Facebook made some changes to its algorithm that limited the audience who saw your company’s posts. In short, not as many people are seeing what you put up on...


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