Today's Topic Is: Social Media

Social media is not just for fun.  Companies nowadays are expected to have a strong and professional social presence to interact with fans where they are (online) - something we call "social media marketing" or SMM.  This new wave of advertising has become extremely effective both for search engines to establish relevancy between a brand and their website, but also to drive business to any and every size company by creating awareness.  SMM is the new 5th Avenue.  Read all about social media here and how it is a powerful new advertising tool.

Cowley Social Media Marketing

Mar 06th, 2014
By Zachary Clark, Account Coordinator 

Hashtags. You either love them or hate them, but either way, they’re a powerful marketing tool that we can’t ignore. Hashtags can spark viral campaigns, launch awareness for a...

Poe at the Holiday Meetup

Dec 27th, 2013
By Joe Cunningham, Internet Marketing Manager

It was the first real winter drive of the season for me as Poe and I headed out to the “Holiday Meetup” at Owera Vineyards put on by Social Media Breakfast Syracuse.  Poe and...


Dec 11th, 2013
By Joe Cunningham, Internet Marketing Manager

Call it insomnia, a crazy passion for internet marketing and/or blogging, and/or all of the above but I am officially staying up all night to get work done and decided to open up...

Poe at SMB 10

Dec 02nd, 2013
By Joe Cunningham, Internet Marketing Manager

I’m kinda wingin’ this one because I didn’t take notes.  But hey – I was there.Grand PianoOf course this story begins with a dramatic entrance.  We were late (Poe and I...


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