Today's Topic Is: Social Media

Social media is not just for fun.  Companies nowadays are expected to have a strong and professional social presence to interact with fans where they are (online) - something we call "social media marketing" or SMM.  This new wave of advertising has become extremely effective both for search engines to establish relevancy between a brand and their website, but also to drive business to any and every size company by creating awareness.  SMM is the new 5th Avenue.  Read all about social media here and how it is a powerful new advertising tool.


Oct 10th, 2013
By Joe Cunningham, Internet Marketing Manager

Since we (I) have started blogging every day at Cowley, we’ve noticed a huge increase in traffic to the website by up to 500% with website conversions reaching a similar statistic...

Poe looking at Cowley from the SMB at the SU Warehouse

Sep 28th, 2013
By Joe Cunningham, Internet Marketing Manager

This will be a historic day.  First off, I will be fulfilling my “Blog Post a Day…” mantra, started this week (good feeling).  Secondly, though Poe (@PoeTheGnome) and I...


Sep 27th, 2013
By Joe Cunningham, Internet Marketing Manager

Life isn’t slowing down any time soon.  Information is available at our fingertips; and not only sheer data, but the ability to book appointments, reserve flights, buy movie...

Being Social

Sep 23rd, 2013
By Joe Cunningham, Internet Marketing Manager

Ten years ago, there was no such thing as social media.  There was radio, TV, newspapers, magazines, billboards, and websites were starting to be a big deal.  Today,...


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