Today's Topic Is: Social Media

Social media is not just for fun.  Companies nowadays are expected to have a strong and professional social presence to interact with fans where they are (online) - something we call "social media marketing" or SMM.  This new wave of advertising has become extremely effective both for search engines to establish relevancy between a brand and their website, but also to drive business to any and every size company by creating awareness.  SMM is the new 5th Avenue.  Read all about social media here and how it is a powerful new advertising tool.

Social Media Breakfast Sports Presenters

Apr 08th, 2013
By Joe Cunningham, Internet Marketing Manager

After being such a big fan of the first Social Media Breakfast Syracuse (see my blog about it here), there’s no way I was going to miss the next one which was all about “Social...

Paul Cowley

Mar 27th, 2013
By Paul Cowley, Founder, CEO, & Creative Director

I know I'm going to be out of step here for some of you out there, but personally, I find "social media" a bit on the unsociable side. You write to someone ten months later you...

Vine is the new social video

Mar 21st, 2013
By Joe Cunningham, Internet Marketing Manager

This last January, a new member of the social network family was born: Vine.  As an adopted child of Twitter, Facebook immediately severed all ties with the baby, sensing “...

Pinterest Logo

Mar 15th, 2013
By Joe Cunningham, Internet Marketing Manager

Four years ago, there was no such thing as Pinterest.  Facebook was on the rise pre-The Social Network, people were still learning how to retweet, and many businesses had...


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