Today's Topic Is: Social Media

Social media is not just for fun.  Companies nowadays are expected to have a strong and professional social presence to interact with fans where they are (online) - something we call "social media marketing" or SMM.  This new wave of advertising has become extremely effective both for search engines to establish relevancy between a brand and their website, but also to drive business to any and every size company by creating awareness.  SMM is the new 5th Avenue.  Read all about social media here and how it is a powerful new advertising tool.


Feb 28th, 2013
By Joe Cunningham, Internet Marketing Manager

A few weeks ago I got an email from two members of my team about this event The Social Media Breakfast Syracuse at LOFO on Walton Street in Armory Square (just right down the...

Office Space

Jan 30th, 2013
By Jenna Bordy, Marketing Intern at Cowley

We live in a social media phenomenon.  In their rise over the past decade, social networks have gained a larger number of users than most continents.  Though their...

Gandalf the Internet Marketing Wizard

Jan 02nd, 2013
By Joe Cunningham, Internet Marketing Manager

Remember those days?  In 1990 (when I was in Pre-K), about 1% of the US population used the internet: mainly, NASA employees and tech Ph. D’s.  At the turn of the...

Once Upon A Time

Dec 18th, 2012
By Joe Cunningham, Internet Marketing Manager

“Once upon a time, in a not-so-far away land, there was a business, that upon noticing the decline in the results of print media, turned to social media marketing and made a lot...


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