Today's Topic Is: Web Video

Web video is the medium of the future, having the ability to capture your audience's attention and instruct them on any subject.  By combining entertainment and advertising, web videos are keeping people on your website longer and motivating them to buy or sign up for what your business is offering.  Find out more about this increasingly trending medium here from Cowley, inventors of the VideoKix! and your Syracuse web video experts.

The Inspiration Behind Our Newest VideoKix! - "Fly With Us"

Sep 12th, 2013
By Chris MacSaveny, Web Developer

We have wanted to do an about us video for some time.  We've had different ideas and depending on how closely you follow us you may have seen them.  There was a couch...

The Origin of Our Company Mascot: Poe The Gnome

Jul 08th, 2013
By Joe Cunningham, Internet Marketing Manager

According to a study done by the global social media monitoring company Synthesio, company mascots actually generate more social media buzz and biz than celebrity endorsements!...

Professionally Interviewed

Jul 03rd, 2013
By Joe Cunningham, Internet Marketing Manager

I try to be cool, but it doesn’t always work out.  Lately at Cowley, we’ve been filming some videos (we call “Talk-A-Bouts”) on what we do as part of our own agency promo....

Vine is the new social video

Mar 21st, 2013
By Joe Cunningham, Internet Marketing Manager

This last January, a new member of the social network family was born: Vine.  As an adopted child of Twitter, Facebook immediately severed all ties with the baby, sensing “...


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