Bloggin' Like It's Our Job.

The History of Going Viral Cowley Associates

Jul 15th, 2014
By Erin Yackavage, Marketing Intern

For many, the content marketing dream is to have something "go viral." Going viral means that your content (many times a video or a picture) has been passed around the internet...

Dos and Donts of Social Media Cowley Associates

Jul 09th, 2014
By Cowley Associates

Copy: Erin Yackavage | Art: Kayla O'Hare Learn the ins and outs of proper etiquette on today's Social Media platforms so you can successfully engage your audiences and drive your...

Barbie Joins Linked In Cowley Associates

Jul 03rd, 2014
By Erin Yackavage, Marketing Intern

She has over 2,600 followers, her business is consumer goods, and her big break was in 1959. That’s right, Barbie is on LinkedIn.

Managers Guide to Google Analytics Cowley Associates

Jul 02nd, 2014
By Zachary Clark, Account Coordinator

We recently published an eBook, Google Analytics for Managers, to help people who don’t quite understand what Google Analytics i

How to Write a Marketing Plan Cowley Associates

Jun 24th, 2014
By Zachary Clark, Account Coordinator

There are nine steps to creating a great marketing plan: Situation Analysis, Market Research, Target Audiences, Goals & Objectives, Key Messaging, Strategies & Tactics,...

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