How are people finding your website? Where are they coming from? These are the two main questions you should be asking yourself. You want to know how people found you and how they got there. The most important category to look at for Acquisitions is the Channels. The Channels section will help you gain insights to
both the above questions. It will also help you identify the areas that are strongest for you, and the areas you should improve upon. You’ll also have the ability to see the places that are most popular for your site and opportunities you can capitalize on to build relationships.
The mediums in which a person found your website
Channels is the perfect way to keep tabs on how people are getting to your site. By looking at who came from where, you can tell a lot about how people are finding you.