Avg. Session Duration

When you click on the Audience tab, it immediately takes you to the “Overview” section. This will have a nice line graph and some other numbers displayed right below it.


Your Audience, simply put, is the people who are coming to your website. This section is one of the most important because it is the quickest way to get a glimpse of how you’re performing. You need to know who is coming to your website and how often so you can continue to grow and spread awareness about your brand.