Avg. Session Duration

How long someone was on your website

This is another engagement metric. The more time spent on your site means the more time the visitor spent looking at your content. This statistic could vary considerably depending on the type of content you have. If that content is lengthy, then you want your session duration to be higher. If you have things that are quick, then your numbers might be lower. Use historical numbers to compare your company’s performance and to measure your relative success.