The progression someone takes from the page they entered your website from.

This page is just a big, fancy flow chart. But, it shows what people were looking at and the pages they went to next. Or, they could have dropped-off, meaning they left the site after

they looked at that page. You want people to keep clicking through pages, but it’s important to know how your visitors are getting from one place to another. If you see some pages

have significant drop-off rates, then it may be worth it to look into why. That page might not be fully optimized to meet your visitors’ needs, which leads to low satisfaction. Keeping

track of how people interact with your website is vital to how you lay it out, put content on it, and ultimately its success.