The people coming to your website have to go somewhere. They can go to different pages and interact with them. What pages people are going to can tell you a significant amount

of information about how your website is laid out, and what information your visitors are seeing. With behavioral information, you can start to formulate how certain web pages are performing and where you’re getting the most traffic. These traffic statistics can help you determine what is successful and what’s floundering and should be improved.