Avg. Session Duration
Someone saw your website, didn’t like what they found, and left.
This number is shown as a percentage and represents the number of people who didn’t interact with the page they landed on at all. They didn’t scroll down, they didn’t click anything, they just left. You want this number to be as low as possible because you’d like people to engage with what they found, or at least be interested in it. Sometimes, people just don’t like what they find, and that happens, but by minimizing this metric you can find yourself engaging more visitors and driving brand awareness.