The person had your web address and typed it in themselves, or they had you bookmarked and clicked that. Direct traffic can often be the result of you promoting your URL as a standalone entity, like on a billboard or in a print
ad. Your direct traffic should remain fairly consistent unless you’re running an outside advertising campaign pushing your URL. Direct traffic is great because it means someone saw
it and prompted themselves to put into their web browser. High direct traffic is a sign you’re having successful brand awareness.