Avg. Session Duration

The average number of pages a person is looking at when they come to your website

This is an excellent engagement statistic. Pages/Session will show you how much content your visitors are looking at when on your site. More often than not, you want this metric to be above two, and anything higher than three is excellent. When your pages/session number is higher, that means more people are clicking around on your site and seeing different things, which is optimal for your branding.