Avg. Session Duration

How many times a person has come to your website

With this, you’ll be able to see how many people are coming to your website and if it’s consistent with your historical performance. Often times, there are no benchmarks because web traffic on competing websites is very rarely public. So, you should use your own performance when judging how your website is doing. Theoretically, you always want to see growth with this metric, but it could fluctuate with the seasonality of your service, or for other various reasons (ie. volume of content posted to your site)