Why You Need

to Embrace

Mobile Marketing

click to continue

*Data in this presentation provided by:

comScore & MarketingCharts.com

What Is Mobile Marketing, Really?

It's any advertisement that shows up on a mobile device, such as a smartphone or tablet. It can be in an application (app) or on the mobile web.

We Spend About 600 Billion Minutes A Year In Apps

Over 1.2 trillion total minutes spent with digital media in 2014 in the US, a 24% increase from 2013.

Mobile Apps

Mobile Web

Desktop

17%

52%

1%

Usage growth from 2013 to 2014

Digital Time Spent by Platform:

52% of all time is spent on mobile apps

Mobile -- 60%

Desktop -- 40%

88% Of Smartphone Media Time Is Spent On An App

The other 12% is spent on a mobile web browser.

Smartphone

Tablet

Browser

Apps

12%

88%

18%

82%

That's nearly 7 out of every 8 minutes!

Over 57% Of Smartphone Users Access Apps Every Single Day Of The Month

79% of them access apps at least 26 days of the month.

In-App ads have a 71% higher click-through rate than comparison mobile web ads.

25% Of All App Time Is Spent With Social Networks

16% on games & 8% on radio, such as Pandora or iTunes Radio

Facebook Is The Most Used App With Over 115 Million Downloads

YouTube is second highest at 83 million

Millions of people are on their smartphones and mobile devices every single day, but are they seeing your brand? Capitalize on what they're doing by utilizing mobile marketing.