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Digital Marketing

Targeting with Precision

We understand that there are endless opportunities for our clients to engage their customers across digital channels and that these opportunities continue to advance at breakneck speeds. At Cowley, we collaborate with our clients to develop dynamic digital advertising strategy and plans that maximize budgets for optimal return. From e-mail marketing and social media management to paid search, retargeting and lead funnel development, we target digital advertising with precision so our clients are always connecting for results, ensuring the right content in the right place at the right time.

 

What We Offer

If you have the need, we have the service!

  • Email Marketing
    Targeted, smart, and easy to use, email is an open platform on which new and innovative entities can be built. It continues to be one of the best ways to reach your target audience as it delivers messages quickly, offers a wider reach than other channels, and boosts conversion rates.

  • Return on Investment (ROI)
    When it comes to acquiring new customers, email has a higher return on investment (ROI) than social media and improves traffic by driving qualified leads to your website. It allows you to keep in touch with consumers and continue to provide them with the information they need to make a purchase.

  • Search Engine Optimization (SEO)
    SEO boosts brand credibility, can be tracked easily and is a reliable traffic source. One way to improve upon your SEO is to have strong inbound links, meaning that the more links you have directing users to your site, the higher your domain influence will be. You can do this by encouraging users to link to your latest posts (such as an original article you’ve written and published).

  • Paid Search: Pay-Per-Click (PPC)
    PPC means that advertisers pay a fee each time someone clicks on their ad. This allows them to reach potential customers at an affordable cost because they pay only when an interested user clicks. With PPC advertising, you can set your own budget, putting a cap on spending. PPC has a granular (detailed) targeting ability and results are easily tracked.

 

Social Media Marketing

Social media marketing is one of the most cost-effective digital marketing methods. It offers:

  • Increased brand awareness
  • Relationship-driven conversions
  • A superior targeting ability
  • An incredible reach
  • A wealth of data--collected from various social networks--that is valuable to marketers
 

The Power of Digital Analytics

When it comes to marketing strategy, digital marketing analytics offer a comprehensive view of what’s working—and what isn’t. Here are some of its key components:

  • Keyword research: The more competitive the keyword, the greater the influence. Make sure your keywords match the content on your website.
  • Customer insights help generate a boost in sales as well as sustain customer loyalty. They can also help target qualified prospects.
  • Social insights can be used to understand and predict consumer buying habits and preferences. They represent the opinions of highly engaged consumers and help identify social media influencers.
  • Quality (Page) Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions. Your landing page should be clear and well-defined, related to your keywords and relevant to what customers are searching for.
  • Trends can help create insights, help predict what’s going to happen next, and what the ideal action should be.
 

Other Opportunities

Read more about Reputation Management, Retargeting, Marketing Automation, Lead Funnel Development and Conversion Rate Optimization (CRO)

  • Reputation Management is a significant part of digital marketing. It’s important to know what customers are saying about your business, as well as how to respond appropriately. Maintaining a good reputation is essential to the growth of your business.
  • Retargeting is a form of online targeted advertising based on consumers’ previous actions, e.g. this audience has already been exposed to your message by having visited your website on an earlier occasion. It helps increase brand awareness, which is a major factor in business growth.
  • Marketing Automation software makes repetitive tasks such as emails, social media, and other website actions, easier. It streamlines marketing tasks in a more efficient way, helps generate revenue, and can provide a return on investment (ROI) as well.
  • Lead Funnel Development involves sifting through a large amount of names and prospects, identifying which of these are viable sales leads, and then turning these leads into customers at the end of the funnel.
  • Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, e.g. filling out a form, becoming customers, etc. Getting to know your audience (better) will help you understand how to effectively communicate with them, and, in turn, get them to take the desired action once they’re on your website.

Client Work Samples

 
Let's
TALK

Tell us about your company and what keeps you up at night. We’ll work with you to prioritize your marketing initiatives. We’ll keep your information confidential and respond within one business day. Thank you for considering Cowley Associates!

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