Syracuse’s #1 Source for Traditional and Digital PR Strategy

In a world of constant digital connection, public relations is more important than ever. Your current and potential customers are checking their news updates on smartphones in line at the grocery store. They’re reading articles fed to their tablets by RSS over their morning coffee. They’re checking Twitter at red lights.

With access to so much information just fingertips away, audiences are becoming more discriminating about what they choose to believe. But one source that remains credible to the public is traditional media outlets and news venues. Traditional PR tactics like regular press releases, media relations, conference participation, and crisis communications plans should play an indispensable role in your organization.

Beyond conventional public relations, social media provides major opportunities to generate publicity and manage your brand online. It is, therefore, important to choose an advertising agency with a wide range of public relations experience that is also utilizing cutting-edge online tactics.

For the perfect blend of traditional and digital PR expertise, contact Cowley Associates. We’d love to help you control what the public is saying about your business or organization.