Marketing Tips: What to do in a double dip

By Paul Cowley, Founder, CEO, & Creative Director
09/13/2011

While we prefer to maintain our optimistic outlook when it comes to weather, underdog sports teams and the like, rumors of a “double dip” have many people scrambling yet again and wondering what the smartest financial move is this time around. Our advice to clients is buy.

Conventional wisdom may lead you to believe that the smartest thing to do in a recession is tighten that belt, pinch those pennies and retrench wherever possible. If you take a look around, that’s probably what your competitors are doing—so why shouldn’t you? Two words: market share. Every marketing dollar your competitors don’t spend translates into customers that are literally up for grabs. If you follow suit and cut your marketing budget, you’re surrendering potential market share to the competition. The best time to pick up new customers is now! If you’re interested in learning more about how you can increase your market share, give us a call today.

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