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Cowley was proud to have spearheaded the re-brand of MedTech -- now called LifeSciencesNY, to capture the association's more comprehensive range of services, wider variety of members, and expanded geographic footprint Among the communications tools and tactics developed by Cowley were a new brandmark and identity system, positioning tagline, social media and e-newsletter templates, videos, a refreshed website design, conference materials to help launch the new identity, and more. |
Logo / Brand Guide
![](https://www.cowleyweb.com/sites/default/files/Screen%20Shot%202024-03-13%20at%2011.49.17%20AM_0.png)
Pop-up Banners
![](https://www.cowleyweb.com/sites/default/files/Screen%20Shot%202024-03-13%20at%2012.40.31%20PM.png)
Business Cards
![](https://www.cowleyweb.com/sites/default/files/Screen%20Shot%202024-03-13%20at%2011.51.55%20AM.png)
Videos
Website Redesign
![](https://www.cowleyweb.com/sites/default/files/medtech-redesign-v2.jpg)