Welcome to another edition of a dynamic blog post! "The Anatomy of Great Advertising" will take you through what you need, or what you need to look for, when it comes to making great ads for your company or self. By having all of the components outlined here, you're sure to make some great ads and have a successful campaign. We hope you enjoy!
Some will say that March is one of the greatest months of the year. They will attribute that fact to the phenomenon known as March Madness or in laymen’s terms, the NCAA Basketball Tournament. We all love the brackets and filling them out only to see that one person who never watches basketball win the office pool.
For most of us, we’re in the business of driving sales, generating revenue and attracting customers, but in today’s digital age it has become increasingly harder than ever to do that. That’s where many believe “Content Marketing” can help.
“Content Marketing” has been a huge buzzword around many industries. Some love it, some hate it, but we can’t deny the facts. According to Social Media B2B, B2B companies who blog generate 67% more leads than those who don’t. And, 61% of consumers feel better about buying from a company who produces their own custom content.
We all know the old 80/20 rule: 80% of revenues come from 20% of customers. But, recent studies have shown that the paradigm is now shifting to a 50/20 split (50% of revenues coming from 20% of customers). We see a transition from customers who were being extremely brand loyal are now fickle in their purchasing process.
Every business tries to be different and almost no two are exactly the same, like fingerprints. We all have swirls on our fingers, and as businesses, we all have different strengths and core competencies. But, although we aren’t all identical, many of us can’t claim that we are truly unique.
Being unique isn’t as simple as slapping a funky name on your company, or saying how cool you are in your renovated old building. Being unique is something that is procured deep down inside you and stems into the lifeblood of who you are as a business.
From 12 seconds in, it was clear that the Denver Broncos weren’t going to have navy blue and orange confetti raining down on them at the end of 60 minutes. And from a few minutes in, it was clear that this year’s Super Bowl sponsors were having the same luck as Peyton Manning. Nevertheless, there were some bright spots in an otherwise disappointing night of Super Bowl commercials.
It’s an action classic. Anti-air shells explode all around them as a mismatched group of Army Rangers free fall to the ground in a multi-ton tank! A strangely blond version of Liam Neeson orders a cowboy version of Bradley Cooper to fire on the ground in order to steer the vessel and slow their fall. With the help of a few parachutes, the tank crash-lands safely in a conveniently placed lake, startling the cliché fishing boat.
“I love it when a plan comes together,” says Neeson’s infamous Colonel Hannibal Smith.
Well, in case you didn’t know, Cowley is branching out into the future of advertising like never before. We’ve taken on digital signage, which, like it sounds, is creating digital (i.e. look like and are big TV screens) advertising signs.
The Spirit of Giving, Receive a Free Marketing Consultation
12/12/2013
As a child, I always remember waking up extra early on Christmas morning, jumping up and down on my parents bed and making them wake up to take me downstairs to open presents from Santa. One year, I didn’t even wait for my parents and I just went down to the tree and opened my presents in the dark since I wasn’t tall enough to reach the light.
