The Anatomy of Great Advertising

The Anatomy of Great Advertising

05/05/2014

Welcome to another edition of a dynamic blog post! "The Anatomy of Great Advertising" will take you through what you need, or what you need to look for, when it comes to making great ads for your company or self. By having all of the components outlined here, you're sure to make some great ads and have a successful campaign. We hope you enjoy!

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

March is Advertising Madness

March is Advertising Madness

03/19/2014

Some will say that March is one of the greatest months of the year. They will attribute that fact to the phenomenon known as March Madness or in laymen’s terms, the NCAA Basketball Tournament. We all love the brackets and filling them out only to see that one person who never watches basketball win the office pool.

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

Content is Power

Content is Power

03/12/2014

For most of us, we’re in the business of driving sales, generating revenue and attracting customers, but in today’s digital age it has become increasingly harder than ever to do that. That’s where many believe “Content Marketing” can help.

“Content Marketing” has been a huge buzzword around many industries. Some love it, some hate it, but we can’t deny the facts. According to Social Media B2B, B2B companies who blog generate 67% more leads than those who don’t. And, 61% of consumers feel better about buying from a company who produces their own custom content.

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

The Changing Face of Customer Loyalty

The Changing Face of Customer Loyalty

02/20/2014

We all know the old 80/20 rule: 80% of revenues come from 20% of customers. But, recent studies have shown that the paradigm is now shifting to a 50/20 split (50% of revenues coming from 20% of customers). We see a transition from customers who were being extremely brand loyal are now fickle in their purchasing process. 

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

How Being Unique Can Generate Results

How Being Unique Can Generate Results

02/12/2014

Every business tries to be different and almost no two are exactly the same, like fingerprints. We all have swirls on our fingers, and as businesses, we all have different strengths and core competencies. But, although we aren’t all identical, many of us can’t claim that we are truly unique.

Being unique isn’t as simple as slapping a funky name on your company, or saying how cool you are in your renovated old building. Being unique is something that is procured deep down inside you and stems into the lifeblood of who you are as a business.

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

Our Top Super Bowl Ad Winners and Losers

Our Top Super Bowl Ad Winners and Losers

02/03/2014

From 12 seconds in, it was clear that the Denver Broncos weren’t going to have navy blue and orange confetti raining down on them at the end of 60 minutes. And from a few minutes in, it was clear that this year’s Super Bowl sponsors were having the same luck as Peyton Manning. Nevertheless, there were some bright spots in an otherwise disappointing night of Super Bowl commercials.

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

The “A-Team”

The “A-Team”

12/27/2013

It’s an action classic.  Anti-air shells explode all around them as a mismatched group of Army Rangers free fall to the ground in a multi-ton tank!  A strangely blond version of Liam Neeson orders a cowboy version of Bradley Cooper to fire on the ground in order to steer the vessel and slow their fall.  With the help of a few parachutes, the tank crash-lands safely in a conveniently placed lake, startling the cliché fishing boat.

“I love it when a plan comes together,” says Neeson’s infamous Colonel Hannibal Smith.

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

Digital Signage: The Real Minority Report

Digital Signage: The Real Minority Report

12/16/2013

Well, in case you didn’t know, Cowley is branching out into the future of advertising like never before.  We’ve taken on digital signage, which, like it sounds, is creating digital (i.e. look like and are big TV screens) advertising signs.

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

The Spirit of Giving, Receive a Free Marketing Consultation

The Spirit of Giving, Receive a Free Marketing Consultation

12/12/2013

As a child, I always remember waking up extra early on Christmas morning, jumping up and down on my parents bed and making them wake up to take me downstairs to open presents from Santa. One year, I didn’t even wait for my parents and I just went down to the tree and opened my presents in the dark since I wasn’t tall enough to reach the light. 

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

Everybody Needs Marketing

Everybody Needs Marketing

12/12/2013

Everybody needs marketing.  And if you’re completely satisfied with your business revenues, you’re also in a dangerous spot.

Everybody needs marketing.

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

November 9th 2022

Nov 9th 2022

How to build your marketing budget

October 12th 2022

Oct 12th 2022

m-tip 8: Is it time to tap the power of influencer marketing?

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

Pages