Twas the night before deadline, when all through the firm, All the creatives were stirring with Tracey to confirm. The prints were easeled on the table with care, In knowing that the client would soon be there;
I’ll be real honest here. There are three main reasons I’m writing this post.
For one, I’ve had an article on this topic in my “Pending” folder for oh, about a month and it’s the only thing left in that folder. (I know, OCD all over it.)
Secondly – confession: I never went to school for this stuff (it’s on LinkedIn so why hide it?), so I didn’t really have all the differences clear in my own head.
I went golfing a few weekends ago, as I often do. A great way to relax and get a breath of fresh air.
As I was moving from one hole to the next, I noticed out of the corner of my eye, a team behind me. They seemed normal enough except for one key extraneous factor: each one of them had a great big, long woodsman beard that stood out like a sore thumb.
Immediately, I thought, “These guys look like they came right out of Duck Dynasty,” the popular reality TV show whose main characters all sport extraordinary beards.
I don’t watch a lot of TV, but that doesn’t matter. Despite Netflix taking over much of the “viewing marketing” (which is fine with me, love to stream on my own time), video ads remain a strong advertising medium via sports bars, friends’ houses, and YouTube pre-roll (you know, “You can skip this ad in 5, 4, 3, 2 seconds…).
For fans of AMC’s hit TV show Breaking Bad, last night was full of mixed emotions as we witnessed the epic finish to perhaps TV’s best show. We were relieved that it was over, satisfied with the ending (at least I thought it was awesome), and perhaps also sad that there would be no new episodes, ever again.
As in all quality narratives, there are deep lessons to be learned. Here are a few marketing pointers I drew from the hit show.
What is the purpose of advertising? As a marketer, you must ask yourself that question and understand what the answer is. There are many different interpretations of this question and strong arguments can be made every which way a person may look at it.
But, the question remains, what really is the purpose?
3 Don’ts in Marketing (a.k.a. 3 Marketing Mistakes to Avoid)
09/23/2013
It’s easy to make mistakes in marketing if you’re not a pro. People tend to think it’s “not that hard” and they’ll print out some homemade posters and think they’re good to go. After 37 years in the business, I think I’ve learned a thing or two about what not to do in marketing, and I’ve outlined three of the biggest mistakes so you can avoid them.
3 Don’ts in Marketing
#1 Don’t: Mirror Marketing
This is a biggie. It’s very tempting to do, but can be a disaster if employed.
Metro Fitness & 42 Challenge: An Advertising Success Story
09/12/2013
Yesterday, Poe, Tracey, and I went down to Metro Fitness on Salina Street to sign up as the newest members of the gym. We just finished the first round of a hugely successful campaign for “The Metro 42 Challenge” and the owner, Randy Sabourin, is extremely pleased with the results.
Networking is essential in the business world. Everyone needs to do it, and some enjoy it more than others. There are the luncheons, the endless phone calls, and the awards ceremonies – all great environments to meet and greet the elite.
The mantra “It’s about who you know” still works magic in this day and age.
Like it or not, to stay in business, you’ve got to be good at it. And lucky for us, there are people out there who can coach you on how to be a better networker.
After what seemed like a very short summer, my time here at Cowley has come to an end. Before I leave however I feel like I need to write one more blog post explaining how truly great of an experience I had here at Cowley Associates this summer.
