Don’t get me wrong, I would have clicked on this in a heartbeat when I first started my internet marketing gig. Google Analytics was always the elusive, mysterious, powerful tiger back then: something I knew was awesome but never could get a hold of. All I saw was a lot of information I really didn’t know what to do with.
How did I overcome that? Two ways. First, I read blog posts just like this one; and second, I spent hours upon hours in front of the computer screen figuring it out for myself and applying what I learned from the blogs.
Evolutions In Web Design - Are You Staying Current?
06/24/2013
Web development and design has changed a lot in the past 10+ years that I have been coding websites. The landscape has evolved; you simply couldn't do the stuff you can do now. Here are some of my favorite upgrades to web design and development.
5 Web and Graphic Design Tips For Better Website Conversion
06/05/2013
So not only do you have a website, but you’ve been putting a lot of resources into internet marketing. You’ve been running a mildly successful SEO campaign and your Google traffic is up; you are spending a few grand on Pay Per Click ads and sending thousands per month to your site; and you have a really slick social media campaign going.
The debate rages. What content management system is the best? WordPress, Drupal, Joomla? Joomla is fading out in popularity. It’s mainly Drupal and WordPress duking it out at the moment. We at Cowley choose Drupal.
One of the most important assets to a business is their website. It was only 15 years ago when consumers were turning the yellow pages to find information, products, and services. That is no longer the case. Now, without hesitation, you and I will turn to the internet to do a quick search.
Unfortunately when searching for something on the internet you don't always find what you're looking for right away. It usually takes a few minutes and a couple of visited sites – sometimes more, sometimes less – until you finally feel like you've found it.
Stop! Before you spend money on a new website, there are some things you should consider that will make a difference in whether that website becomes an investment that pays off. Your website should be more than just an online brochure – it could be a sales tool that generates leads for your business.
