5 Tips for Non-Profit Marketing

5 Tips for Non-Profit Marketing

10/16/2015

Non-Profit Organizations face a variety of shortage problems; short on time, short on people, and sometime, even shorter on resources. As well-planned, strategic marketing plan can be the key to getting your message out and getting the help you need.

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Marketers Should Stop Freaking Out About iOS 9 Ad Blocking

Marketers Should Stop Freaking Out About iOS 9 Ad Blocking

09/29/2015

When Apple released the latest version of their mobile operating system, iOS 9, a short time ago they introduced a new feature that’s sent the marketing industry into a bit of a tizzy. iPhone/iPad users will now have the option to block ads from appearing during their mobile web browsing experience. For websites that run ads, this means less revenue because less eyeballs will be on the ads. As the shift to mobile continues to increase, you could see why this would be a problem.

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Interactive: Why You Need to Embrace Mobile Marketing

Interactive: Why You Need to Embrace Mobile Marketing

09/04/2014

Mobile marketing may be one of the most underutilized advertising platforms available to the masses. Millions of people are on their phones every single day using mobile apps. In fact, people with smartphones spend 88% of their digital time within an app and only 12% on their mobile web browser. But, yet only about 33% of companies use mobile marketing. As more and more eyes become glued to their smartphone screens (for better or worse), it’s time to take advantage. Check out these statistics and decide for yourself.

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The History of Going Viral

The History of Going Viral

07/15/2014

For many, the content marketing dream is to have something "go viral." Going viral means that your content (many times a video or a picture) has been passed around the internet and seen by millions of people. We've put together a small compilation of videos that have gone viral over the years. Just click on the link to view our experience and relive some of your favorite videos or see some you may have missed! The History of Going Viral

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The Managers Guide to Google Analytics

The Managers Guide to Google Analytics

07/02/2014

We recently published an eBook, Google Analytics for Managers, to help people who don’t quite understand what Google Analytics is get a grasp of its basic concepts. While an eBook is great and you can read it and learn, but what about when you forget something and you don’t really have time to go dig up that eBook to go look up the information?

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Google Analytics for Managers

Google Analytics for Managers

05/22/2014

It's all to often that I go on meetings to talk with prospective clients about their website and we get to the analytics part and they just have no clue what I'm talking about. I mention "Google Analytics" and most of the time I get a puzzled look or a "yeah I think we have it, but I don't know what it is." Those experiences prompted me to write Cowley Associates' first eBook, "Google Analytics for Managers."

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What Does Google Hummingbird Mean for My Business?

What Does Google Hummingbird Mean for My Business?

01/10/2014

In August of 2013, Google started using a new search algorithm called “Hummingbird.” When this change was announced a month later, it spun the marketing world on its head and forced the industry to rethink how it approaches SEO. Google Hummingbird favors “conversational search,” which can decipher the context of your search rather than just pick out keywords on which to base its results.

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Social Media Optimization & SEO: A Cowley Success Story

Social Media Optimization & SEO: A Cowley Success Story

12/11/2013

Call it insomnia, a crazy passion for internet marketing and/or blogging, and/or all of the above but I am officially staying up all night to get work done and decided to open up the magic “Blog Ideas” list I have for Cowley and am going to try to take down all 27 on the list before the sun comes up.  Don’t worry; I’m not doing any illegal drugs, just massive amounts of coffee.  I’m gonna sleep great tomorrow night.

[Author’s note: I got about 7 of the 27 topics done that night.]

First topic.

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The Old Fogies of the Web

The Old Fogies of the Web

11/14/2013

I got this interesting email today from my VP.  It was a list of the 100 “Oldest .COM Domains” on the web.  I was intrigued to know who the “oldest fogie on the web" was and when he was “born.”

It’s Symbolics.com, created – get this – on the Ides of March (Google it) “in the year of our Lord 1985” (good year [big smile]).

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Why You Should Blog

Why You Should Blog

10/15/2013

The fact that you are reading this implicitly means you know the answer to this question.  I have successfully gotten you to read my blog.  That is, in short, why you should do it too.

You may still ask why, however, so I’ve put together a short list of points on why blogging is so great for your business.

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