The fact that you are reading this implicitly means you know the answer to this question. I have successfully gotten you to read my blog. That is, in short, why you should do it too.
You may still ask why, however, so I’ve put together a short list of points on why blogging is so great for your business.
We do websites. It’s just what we do and we rock the house. Don’t have any trouble talking that up with our clients and prospects. Between Chris (our web designer), Jesse (art director), and Tracey (our project manager): clients come in and out all often with huge smiles on their faces as their websites are revitalized to fit all their needs and design wants.
We’re just the best Syracuse website design team. I have no hesitation nor guilt just sayin’ that.
Ten years ago, there was no such thing as social media. There was radio, TV, newspapers, magazines, billboards, and websites were starting to be a big deal. Today, there are more social networks than can be mentioned in one blog post, newspapers are used to wrap breakable items, and phone books practically don’t exist.
Facebook, Twitter, LinkedIn, Pinterest, Instagram, Vine, and Google do.
I’m a blogger and I love to write. Love to! But, like most every writer I get writer’s block. Yeah, it s[tin]ks. The end of yesterday’s work day and this morning were “blocked out.” Not fun. After employing several writer’s devices to get over it (that may have included sleeping at my work station, dreaming of a white Christmas, and going to the bathroom even when I didn’t have to go), I came up with this. You may have already picked up on the irony here.
Don’t get me wrong, I would have clicked on this in a heartbeat when I first started my internet marketing gig. Google Analytics was always the elusive, mysterious, powerful tiger back then: something I knew was awesome but never could get a hold of. All I saw was a lot of information I really didn’t know what to do with.
How did I overcome that? Two ways. First, I read blog posts just like this one; and second, I spent hours upon hours in front of the computer screen figuring it out for myself and applying what I learned from the blogs.
If you haven’t read the first blog in the two-punch series, I recommend checking it out: on “Blogging and SEO.” Last time we talked about how to modify your blog post itself to optimize for search engine traffic: that’s only half the battle. This time we will talk about how blogging interacts with social media as the most fundamental means of transportation to get people to your blog.
I recently received the honor of being invited to speak about “Blogging and Social Media” – with emphasis on the SEO factor – as part of an upcoming public panel. Resolving to be natural, yet prepared, I decided the best way to prep for the event was to blog about it. (Ironic, right?)
Internet Marketing: How To Decide What Will Work For Me
05/06/2013
I just watched Spielberg’s “Lincoln,” which was incredible if only for the phenomenal, obviously Oscar-winning performance of Mr. Daniel Day-Lewis. Incidentally, I ended the movie realizing it was also – when I was watching it – at that very moment the anniversary of his death. That and Lewis’s performance were almost ghostly.
What I liked about the screenplay and the man himself was his ability to tell a story to introduce an idea to the table, and his wise, fatherly way of doing it: strong yet quiet, and wise as hell.
This last January, a new member of the social network family was born: Vine. As an adopted child of Twitter, Facebook immediately severed all ties with the baby, sensing “the Force is strong with this one.”
Four years ago, there was no such thing as Pinterest. Facebook was on the rise pre-The Social Network, people were still learning how to retweet, and many businesses had little to no idea about the power of social media.
Last year, Pinterest users rose by 430%, making it the 26th most visited site on the web (“Great.”), driving more traffic to websites than YouTube, LinkedIn, and Google+ combined. Combined! (“Wow!”) It was obviously a phenomenon not ignored by savvy marketers.
