Why PPC (Pay Per Click) Ads Will Always Work

Why PPC (Pay Per Click) Ads Will Always Work

02/20/2013

So you have a website (i.e. WillDoYourHomeworkforKFC.com) and it has just been sitting on the web since you put it up there.  Like 3 years ago.  No one has visited, except by accident (that one guy looking for the nearest KFC) and you are looking for ways to get some traffic and thereby get some business.

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SEO Basics Part 2 of 2: And How!

SEO Basics Part 2 of 2: And How!

02/05/2013

And, we’re back!  You’ve probably read my previous SEO blog on SEO’s “What & Why” (and if not, here it is), and now you’re wondering “How” to do SEO.  Fear not – that’s what this blog is all about.  (Sometimes things are just more reader friendly in two sittings.)

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SEO Basics Part 1 of 2: What & Why

SEO Basics Part 1 of 2: What & Why

01/30/2013

A wise SEO guy once explained SEO to me this way. 

Imagine your website is a house in a development where every house looks exactly the same.  You want to sell your house (and it happens that so does everyone else), but it’s just like all the others!

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m-tip 9: Have you utilized the power of social media "groups?"

The 5 Ways of Internet Marketing

The 5 Ways of Internet Marketing

01/02/2013

Remember those days?  In 1990 (when I was in Pre-K), about 1% of the US population used the internet: mainly, NASA employees and tech Ph. D’s.  At the turn of the millennium (Y2K, Gladiator got “Best Pic,” the Florida recount), about 43% of Americans used the World Wide Web (remember those AOL CD’s, a.k.a. Frisbee’s?).  As of 2012, according to Google, 8 out of every 10 Americans use the internet (excluding only nursing home residents and people without iPhones).

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m-tip 9: Have you utilized the power of social media "groups?"

A Social Media Marketing Story in Statistics

A Social Media Marketing Story in Statistics

12/18/2012

“Once upon a time, in a not-so-far away land, there was a business, that upon noticing the decline in the results of print media, turned to social media marketing and made a lot of money.  The End.” 

Sound like a familiar “bedtime story”?  Well, it’s not!  Take your pick: Coca-Cola, Budweiser, Toyota, Apple, GM, GE, Texas Roadhouse, Sony Pictures, Disney, Gillette, BMW, Avon, Gucci, McDonald’s, Mercedes… 

The list goes on and on.  Social media marketing kicks butt!

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Cowley included in "Marketing Metrics" article from Drive Research

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m-tip 9: Have you utilized the power of social media "groups?"

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