m-tip 4: Foster brand loyalty with the help of existing customers!

m-tip 4: Foster brand loyalty with the help of existing customers!

06/28/2022

Are you fully leveraging reviews and other word-of-mouth methodologies?

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

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m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

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The Voice of the Customer: How to find it & how to use it

July 25th 2022

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m-tip 5: Try podcast advertising to engage new customers!

The case for long copy

The case for long copy

04/25/2022

As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy.

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m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

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m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

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The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Leveraging Social Media to Sell your Services

Leveraging Social Media to Sell your Services

03/30/2016

Social media usage in the United States has reached almost two-thirds of the entire adult population. That being said, it is crucial for businesses to leverage such a large platform to reach out and sell to their target audiences.

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

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m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns

Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns

02/25/2016

Gail and I had the recent pleasure of speaking at the 2016 BizBuzz Social Media Conference here in Syracuse. It was amazing to see the turnout and support here in the local community for such interesting topics in the digital space. I'd like to give a special thank you to the team over at Sky Armory who not only invited us to speak, but put on the event and produced such world-class food. Plate after plate was delicious with my personal favorite of those beef tacos and truffle fries. Highly recommended!

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September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Instagram Makes More Than Just a Size Change

Instagram Makes More Than Just a Size Change

08/28/2015

In case you missed it, Instagram now allows users to post full-size landscape and portrait photos removing the restriction photos be only square. In the early days of the app, Instagram went with only square photos to distinguish itself from the competition. But, as the app has grown and its user base exceed 300 million, they found that round pegs needed to fit in their square holes.

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

5 Social Media Tips for Your Business To Remember Before Hitting Send

5 Social Media Tips for Your Business To Remember Before Hitting Send

07/29/2015

Have you ever posted something on social media that you have later learned to regret? In the heat of the moment your Facebook status about the incompetent waitress who consistently got your order wrong seemed satisfying; but when you realize your boss and Facebook friend, Rebecca Nolan is the mother of this same waitress, you immediately feel the need to call in sick to work for the next week. Of course, everyone makes mistakes and the good news is you can delete a post as quickly as you can post one. The bad news?

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

SmarketSights: Periscope, Snapchat, Ubimo and More

SmarketSights: Periscope, Snapchat, Ubimo and More

05/28/2015

About SmarketSights

SmarketSights is a blog and podcast series created to discuss the latest industry happenings in marketing, advertising, and sales. We’ll uncover the deeper meaning behind the headlines and analyze what it means for real companies and their marketing, advertising, and sales efforts. SmarketSights will cover everything from Tech to Design to Sports and everything in between. Join us weekly for a new edition!

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September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

#SMBSyr Podcast: Social Media and Marketing

#SMBSyr Podcast: Social Media and Marketing

05/15/2015

The good people over at 315Live.com were nice enough to record the Social Media Breakfast Syracuse that took place on May 7th. Among the panelist was our very own, Zach! We've embedded the podcast for you below to listen his, and the other panelists, insights about Social Media and Marketing. Be sure to take a listen and let us know what you think!

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Latest Blog Posts

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Dear Facebook, Stop Cutting Organic Reach

Dear Facebook, Stop Cutting Organic Reach

11/24/2014

Facebook has announced that beginning in January it will again be slashing the amount of organic reach a business’ Facebook Page will have. The social media conglomerate says that through a survey they ran, respondents wanted to “see more stories from friends and Pages they care about, and less promotional content.” So, in response, if Facebook feels that a business’ content is “too promotional,” they won’t let many people see it.

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Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

Do's and Dont's of Social Media

Do's and Dont's of Social Media

07/09/2014

Copy: Erin Yackavage | Art: Kayla O'Hare

Learn the ins and outs of proper etiquette on today's Social Media platforms so you can successfully engage your audiences and drive your brand reach.

Dos and Donts of Social Media Cowley Associates

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Latest Blog Posts

September 12th 2022

Sep 12th 2022

m-tip 7: Consider a sonic signature to forge an audible connection.

August 22nd 2022

Aug 22nd 2022

m-tip 6: Add strength and impact to your messaging by establishing an emotional connection!

August 9th 2022

Aug 9th 2022

The Voice of the Customer: How to find it & how to use it

July 25th 2022

Jul 25th 2022

m-tip 5: Try podcast advertising to engage new customers!

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