m-tip 9: Have you utilized the power of social media "groups?"
12/04/2022
If your organization has a presence on social media sites like LinkedIn and Facebook - but hasn't leveraged "groups" - you're missing out on free and potentially meaningful exposure.
As communications technology evolves at an ever-increasing pace and more products and services compete for attention from consumers, there are those who are sounding the death knell for long copy.
Social media usage in the United States has reached almost two-thirds of the entire adult population. That being said, it is crucial for businesses to leverage such a large platform to reach out and sell to their target audiences.
Trasocial Marketing: Interweaving Social Media Into Your Traditional Campaigns
02/25/2016
Gail and I had the recent pleasure of speaking at the 2016 BizBuzz Social Media Conference here in Syracuse. It was amazing to see the turnout and support here in the local community for such interesting topics in the digital space. I'd like to give a special thank you to the team over at Sky Armory who not only invited us to speak, but put on the event and produced such world-class food. Plate after plate was delicious with my personal favorite of those beef tacos and truffle fries. Highly recommended!
In case you missed it, Instagram now allows users to post full-size landscape and portrait photos removing the restriction photos be only square. In the early days of the app, Instagram went with only square photos to distinguish itself from the competition. But, as the app has grown and its user base exceed 300 million, they found that round pegs needed to fit in their square holes.
5 Social Media Tips for Your Business To Remember Before Hitting Send
07/29/2015
Have you ever posted something on social media that you have later learned to regret? In the heat of the moment your Facebook status about the incompetent waitress who consistently got your order wrong seemed satisfying; but when you realize your boss and Facebook friend, Rebecca Nolan is the mother of this same waitress, you immediately feel the need to call in sick to work for the next week. Of course, everyone makes mistakes and the good news is you can delete a post as quickly as you can post one. The bad news?
SmarketSights: Periscope, Snapchat, Ubimo and More
05/28/2015
About SmarketSights
SmarketSights is a blog and podcast series created to discuss the latest industry happenings in marketing, advertising, and sales. We’ll uncover the deeper meaning behind the headlines and analyze what it means for real companies and their marketing, advertising, and sales efforts. SmarketSights will cover everything from Tech to Design to Sports and everything in between. Join us weekly for a new edition!
The good people over at 315Live.com were nice enough to record the Social Media Breakfast Syracuse that took place on May 7th. Among the panelist was our very own, Zach! We've embedded the podcast for you below to listen his, and the other panelists, insights about Social Media and Marketing. Be sure to take a listen and let us know what you think!
Facebook has announced that beginning in January it will again be slashing the amount of organic reach a business’ Facebook Page will have. The social media conglomerate says that through a survey they ran, respondents wanted to “see more stories from friends and Pages they care about, and less promotional content.” So, in response, if Facebook feels that a business’ content is “too promotional,” they won’t let many people see it.
Are you fully leveraging reviews and other word-of-mouth methodologies?
