Having traveled from my white board to my schedule and back on to the official “to do” list, writing the blog post about the last SMB event has been that thing I “can do tomorrow.”
Not today. If I waited any longer I might have lost my ticket to the next one. And Poe and I have never missed an SMB. (For the free food, of course.)
How to Supercharge Your Social Media from Within the Office
10/22/2013
I love killing two birds with one stone (and when I say that, I don’t mean I like to kill birds – you know what I mean). We have our monthly “New Business” meeting coming up (a.k.a. the Pizza meeting [hooray!]) and I’ve been tasked (happily) with training the team on how to take command of the power of social networking for the good of the agency.
Of course, I thought that would be a great blog post too.
You may have been as frustrated as I this morning.
As Internet Marketing Manager, I don’t just play on Facebook. You can imagine how [irritated] I was when after Tweeting, Google+ posting, and “LinkedIn-ing” our “Marketing Tip of the Week,” I “[could] not post this update at this time” on Facebook.
What?
I mean, this is Facebook we are talking about. Old reliable.
We are again reminded that “the material cause will fail.” – Thomas Aquinas
Since we (I) have started blogging every day at Cowley, we’ve noticed a huge increase in traffic to the website by up to 500% with website conversions reaching a similar statistic. I still have been promoting the blog in exactly the same way, just pumping more “blog” into the system.
Life isn’t slowing down any time soon. Information is available at our fingertips; and not only sheer data, but the ability to book appointments, reserve flights, buy movie tickets, etc. Today, 79% of 18-44 year olds have a smartphone with them 22 hours a day, while over 61% of the total adult population owns one, a percentage that is growing every year in answer to this “new need” to be on top of the game.
This will be a historic day. First off, I will be fulfilling my “Blog Post a Day…” mantra, started this week (good feeling). Secondly, though Poe (@PoeTheGnome) and I (@IndianaJoe77) have been to every Social Media Breakfast Syracuse, never have we finished the blog post about it on the same day. Though this will have to go through the approval proc
Ten years ago, there was no such thing as social media. There was radio, TV, newspapers, magazines, billboards, and websites were starting to be a big deal. Today, there are more social networks than can be mentioned in one blog post, newspapers are used to wrap breakable items, and phone books practically don’t exist.
Facebook, Twitter, LinkedIn, Pinterest, Instagram, Vine, and Google do.
“To Blog or Not To Blog” – Social Media Breakfast Syracuse 7
09/18/2013
Poe has been sitting on my desk bothering me about writing this for some time now. The next one is next week, and I intend these blog posts to help promote the next one. (“Say ‘next’ again, Joe!”) Enough said.
I have neither pictures nor notes from this event because, well, I was a little preoccupied. After all, Poe and I have been to every Social Media Breakfast Syracuse, but at this one, we were presenters!
I was just checking my emails (while walking, that’s a great idea) while carrying a gnome under my arm (that’s normal) when I saw Mitch (@That_Bad_Guy), our intern drive up next to me and ask for my key card. (Free off street parking is one of the perks for working at Cowley.) I gave him the card and he drove off to park, and then I glanced at my iPhone and saw the email from him asking me to wait for him. So I successfully looked like a total jerk heading out by myself. With Poe (the gnome).
I Wear My Sunglasses Online – Social Media Behavior Tips
07/23/2013
I was speaking to a client of mine last week about her company Facebook page. She currently has over 13,000 fans for both of the companies she manages – 26,000 combined! This quantity of fans is a small business social media marketer’s dream and, in some ways, also their worst nightmare.
I complimented her on the professional way she handled the illogical complaints that appear from time to time, having just viewed one before we talked.
“People can get so mean on social media,” we remarked.