Blogging and Social Media

Blogging and Social Media

07/02/2013

If you haven’t read the first blog in the two-punch series, I recommend checking it out: on “Blogging and SEO.”  Last time we talked about how to modify your blog post itself to optimize for search engine traffic: that’s only half the battle.  This time we will talk about how blogging interacts with social media as the most fundamental means of transportation to get people to your blog.

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m-tip 9: Have you utilized the power of social media "groups?"

Social Media Strategy for Business: SMBSyr 5

Social Media Strategy for Business: SMBSyr 5

06/26/2013

Other than the fact that I left Poe at the office the night before and had to drive out of my way to get him, which almost made me late, our pre-Social Media Breakfast #5 was fortunately uneventful.

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m-tip 9: Have you utilized the power of social media "groups?"

Bridging the Digital Social Skills Gap: SMBSyr #4

Bridging the Digital Social Skills Gap: SMBSyr #4

05/30/2013

It was a spectacularly beautiful morning as Poe and I walked up to Newhouse on the SU campus, still active with summer students getting Starbucks after graduation weekend.

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Cowley included in "Marketing Metrics" article from Drive Research

December 4th 2022

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m-tip 9: Have you utilized the power of social media "groups?"

Internet Marketing: How To Decide What Will Work For Me

Internet Marketing: How To Decide What Will Work For Me

05/06/2013

I just watched Spielberg’s “Lincoln,” which was incredible if only for the phenomenal, obviously Oscar-winning performance of Mr. Daniel Day-Lewis.  Incidentally, I ended the movie realizing it was also – when I was watching it – at that very moment the anniversary of his death.  That and Lewis’s performance were almost ghostly.

What I liked about the screenplay and the man himself was his ability to tell a story to introduce an idea to the table, and his wise, fatherly way of doing it: strong yet quiet, and wise as hell.

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Cowley included in "Marketing Metrics" article from Drive Research

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m-tip 9: Have you utilized the power of social media "groups?"

The SMBSyr #3: Using Social Media To Grow As A Pro

The SMBSyr #3: Using Social Media To Grow As A Pro

05/02/2013

Poe the Gnome and I had begun the morning more than a little excited to be going to our favorite monthly event – the Social Media Breakfast Syracuse.  However, perhaps since I had just recently given up coffee (12 cups a day to none, don’t try this at home – the twelve nor the “to none”), I managed to lock my keys in my car (awesome!) and break in by myself (cool?); so being a half-hour early turned into being right on time.

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Cowley included in "Marketing Metrics" article from Drive Research

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m-tip 9: Have you utilized the power of social media "groups?"

Social Media & Sports: The SMBSyr #2

Social Media & Sports: The SMBSyr #2

04/08/2013

After being such a big fan of the first Social Media Breakfast Syracuse (see my blog about it here), there’s no way I was going to miss the next one which was all about “Social Media and Sports” and featured social media representatives from three of Syracuse’s main sports teams: the Syracuse Orange, Syracuse Crunch hockey, and Syracuse Chiefs baseball team.

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Cowley included in "Marketing Metrics" article from Drive Research

December 4th 2022

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m-tip 9: Have you utilized the power of social media "groups?"

A Note From Paul: The Social Size-Up

A Note From Paul: The Social Size-Up

03/27/2013

I know I'm going to be out of step here for some of you out there, but personally, I find "social media" a bit on the unsociable side. You write to someone ten months later you get an answer, maybe. Maybe I’m not doing it right. Who knows?

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Cowley included in "Marketing Metrics" article from Drive Research

December 4th 2022

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m-tip 9: Have you utilized the power of social media "groups?"

Vine: Twitter’s Hot New Web Video Social Network

Vine: Twitter’s Hot New Web Video Social Network

03/22/2013

This last January, a new member of the social network family was born: Vine.  As an adopted child of Twitter, Facebook immediately severed all ties with the baby, sensing “the Force is strong with this one.”

They were correct.

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The most meaningful attributes of a successful brand are...

May 9th 2023

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January 12th 2023

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Cowley included in "Marketing Metrics" article from Drive Research

December 4th 2022

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m-tip 9: Have you utilized the power of social media "groups?"

5 Reasons Pinterest Is Great For Business

5 Reasons Pinterest Is Great For Business

03/15/2013

Four years ago, there was no such thing as Pinterest.  Facebook was on the rise pre-The Social Network, people were still learning how to retweet, and many businesses had little to no idea about the power of social media.

Last year, Pinterest users rose by 430%, making it the 26th most visited site on the web (“Great.”), driving more traffic to websites than YouTube, LinkedIn, and Google+ combined.  Combined!  (“Wow!”)  It was obviously a phenomenon not ignored by savvy marketers.

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The most meaningful attributes of a successful brand are...

May 9th 2023

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What's our take on AI?

January 12th 2023

Jan 12th 2023

Cowley included in "Marketing Metrics" article from Drive Research

December 4th 2022

Dec 4th 2022

m-tip 9: Have you utilized the power of social media "groups?"

At The Social Media Breakfast Syracuse at LOFO

At The Social Media Breakfast Syracuse at LOFO

02/28/2013

A few weeks ago I got an email from two members of my team about this event The Social Media Breakfast Syracuse at LOFO on Walton Street in Armory Square (just right down the street from our office).  It sounded cool enough – bunch of social media enthusiasts casually talking about social media; so I booked a free ticket on EventBrite© and thought I’d give it a shot.

It was actually pretty cool.

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The most meaningful attributes of a successful brand are...

May 9th 2023

May 9th 2023

What's our take on AI?

January 12th 2023

Jan 12th 2023

Cowley included in "Marketing Metrics" article from Drive Research

December 4th 2022

Dec 4th 2022

m-tip 9: Have you utilized the power of social media "groups?"

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