It's a new year and marketing experts are cranking out reports on the hottest marketing trends and most powerful methods for 2012. As business leaders plot their strategies for the year, articles and advice will most likely inundate their inboxes and their online rounds. Thankfully, Cowley Associates developed this article to help you sift through the clutter and pinpoint key trends that will positively impact your marketing plan – that are also simple to implement. Throughout the seas of online marketing content, a few themes recur: emphasis on internet media, Big Data, and video.