Branding

Cowley was proud to have spearheaded the re-brand of MedTech -- now called LifeSciencesNY, to capture the association's more comprehensive range of services, wider variety of members, and expanded geographic footprint Among the communications tools and tactics developed by Cowley were a new brandmark and identity system, positioning tagline, social media and e-newsletter templates, videos, a refreshed website design, conference materials to help launch the new identity, and more.

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Town of Clay

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The largest municipality in Onondaga County, NY (apart from the City of Syracuse), the Town of Clay has much to offer its residents, businesses, and other key stakeholders — including a rich history, cultural assets, a thriving economy, and more.

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Pomeroy

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The William G. Pomeroy Foundation hired Cowley Associates in 2021 to modernize its branding and communications program, and while doing so, leverage the opportunity to more clearly identify and articulate the two, wholly unrelated focal points of its mission: The celebration of local history through funding of historic signs nationwide and the funding of research, treatment, and donor initiatives related to blood cancer.

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EDC Corporation

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Beaver Lake

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LAUNCH CNY

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Founded in 1985, based in Onondaga County, and a frequent recipient of public/municipal funding to achieve its important mission, LAUNCH CNY is a non-profit, educational resource focused on providing affordable, meaningful, and individualized learning opportunities for clients with learning disabilities, ADHD, Autism Spectrum Disorder, various mental health and developmental challenges, and low literacy.