Jan 16 2012
It’s a new year and marketing experts are cranking out reports on the hottest marketing trends and most powerful methods for 2012. As business leaders plot their strategies for the year, articles and advice will most likely inundate their inboxes and their online rounds. Thankfully, Cowley Associates developed this article to help you sift throug...
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Jan 13 2012
Why We're Egg-cited about NYfoods. (And why we think you should be, too!) Imagine buying your family's groceries for the week from a gas station or convenience store. How confident would you be in the value of that food as your children's sole source of nutrition? It is almost unbelievable that this is the current situation for nearly 5 million Ame...
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Jan 06 2012
Well, here we are at the very tip of 2012… what will WE do with it? What great adventures lie ahead? Personally, I’m planning a long trip on my Triumph, maybe to Nova Scotia. Politically, hopefully “our representatives” stop self-messing around, play nice and get something done. The world, well, hang on to your hat. How about business? ...
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Nov 02 2011
The cocktail-guzzling ad men in American Movie Classic’s Mad Men sleep with their secretaries, lie to their clients, and find ways to creatively lie to the American people. But even in spite of the lax morals the show portrays (and perhaps because of them), the show has developed a cult following of 3 million people who love the excitement, witty...
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Sep 19 2011
If you’ve ever had the itch to try mobile marketing the time is now! Consumers are becoming more and more receptive to text message (or mobile) ads due to the opt-in nature of the campaigns. The facility of use (signing up, opting out, sharing or redeeming) gives mobile coupons an edge over the traditional clip-n-save coupons, and as consumers ha...
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Sep 19 2011
Here at Cowley Associates, we can’t say enough about the success of PURLs in client campaigns. Last month we stressed the difference personalization makes when targeting potential or current customers, and this month we have yet another success story to prove the benefits. Throughout August and September, Cowley Associates worked with Delta Ma...
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Cowley Associates was founded more than 30 years ago as a traditional advertising agency. In just the past 10 years, explosive growth in technology and changes in media options have allowed our clients to bypass traditional marketing strategies. We are the Syracuse based ad team that will provide you with the best creative strategy, website development, and graphic design that will reach your demographic.
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