Branding & Website for Healthcare Tech Company
Radicle Innovation is the brainchild of entrepreneur and Agency friend, Al Di Rienzo. Al has deep experience in the healthcare and technology fields, and he saw the need to provide a catalyst for healthcare technology innovation. The mission of his new company is, “To consistently and successfully translate science and healthcare innovations.” Individuals from across the country will be able to leverage Radicle Innovation and its resources in any stage of their company lifecycle from concept to maturity.
In the branding Cowley created, we wanted to capture that feeling of future focused innovation and creation, so we used a futuristic font to represent the company in that light. We also used complimentary purple and teal colors that match well together and were representative of the science and healthcare spaces combined. We also created the line, “Accelerate Your Idea” because as an entrepreneurial incubator, Radicle Innovation will help individuals get their ideas off the ground and on a path to creation quickly and cost efficiently.
On the website, we utilized a parallax design with a focus on imagery and subtly moving objects that creates a dynamic dimension. We wanted the website to be an extension of the brand and continue the futuristic feeling, so the use of dark colors and interactive features help the user get that same sense. Using the Drupal CMS, we also made the website content managed with a news and events section so that Radicle Innovation can update thought leadership and speaking events they might be at.
Check out the work below and be sure to visit the new website!