Fly With Us

Jun 24th, 2013

By Paul Cowley, Founder, CEO, & Creative Director

Topic(s) Covered: Paul's Notes

In case you didn’t notice, Cowley rebranded!  That’s right.  The branding specialists felt it was time for a new look ourselves and we came up with something great.  Here’s our official intro to the new us.  You can almost hear the Frank Sinatra song in the background (so well used in Spielberg’s Catch Me If You Can, by the way).  So why don’t you come “Fly With Us!”

I put these notes together to tell our team, clients, friends, and prospects what this “new do” is all about.

The Tagline

Fly With Us

Fly (to excel) With (together) Us (Cowley on your team)

What we (Cowley) mean by FLY in terms of business?

  • Do better than just get by.
  • Beat the tar out of your competition.
  • Have fun with your marketing.
  • Be on purpose about what you’re doing.
  • Make more money.

What is meant by WITH in terms of business?

  • You are not in it alone.
  • We collaborate.
  • We share responsibility for results.

What does US mean to your business?

  • We have all the tools and brain power to create and communicate the message(s) that motivate buyers.
  • We have been successfully doing this since 1976 (over 35 years and counting).
  • We do this together because without YOU there is no US.

So What Do You Think?

Tell us what you think about Cowley’s new rebrand.  And, “Come Fly With Us!”  [Queue the Sinatra song.]

About The Author

Paul's genius is to see the connections, relationships and meanings that others miss, and then weave them into breathtaking creative strategies and graphic design concepts. Nothing short of an alchemist, Paul routinely blows us away. As a pioneer of forward thinking at the agency, he routinely challenges us to think of fresh, contemporary ways to position our client's messages to reach their intended audiences. Paul's work has garnered myriad awards during his 35+ years in advertising and he is committed to bringing that level of quality to each client's vision.

Paul Cowley - Founder, President, & Creative Director

Paul Cowley

Founder, President, & Creative Director

paul@cowleyweb.com

315-475-8453 x226

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