Let Me Tell You Something You Already Know

Rocky Balboa's motivational speech
Oct 01st, 2012

By Paul Cowley, Founder, CEO, & Creative Director

Topic(s) Covered: Paul's Notes, Advertising

Let me tell you something you already know.” – Rocky Balboa

Times are tough right now. It’s been four years since the recession first broke on Wall Street and many of us are feeling the repercussions now more than ever. Words like layoffs, losses, and change are as commonplace as they are unnerving. It’s hard to be in business and not be sitting on the edge of your chair, doing all you can, so those words don’t come knocking at your door.

Quite frankly, it can be hard to keep your chin up these days.

I watched a great movie this weekend – Rocky Balboa – the last Rocky film by Sylvester Stallone. Just when you think you’re done watching sequels, the heart of a true American legend can still throw a punch that strikes a chord in all our hearts.

In the tension leading up to Rocky’s last comeback fight against the current world champion, Rocky’s son confronts him, asking him not to embarrass him, to let it go so his son can make a name for himself without the long shadow of his father.

Rocky pauses and takes his hands out of his coat pockets.

The world ain’t all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t how hard you hit; it’s about how hard you can get hit, and keep moving forward. How much you can take, and keep moving forward.” “…[N]ot pointing fingers saying you ain’t where you are because of him, or her, or anybody. Cowards do that and that ain’t you. You’re better than that!”

And I think, it’s only an attitude like Rocky’s that’s goanna keep you goin’ in today’s world. I highly recommend you watch the whole clip below and rent the movie on your next movie night. I think it’s a great message and a great movie moment. Enjoy.


Rocky 4 Huge Punch
Rocky with Title and Signature
Rocky Balboa Movie Poster
Rocky and Coach
Rocky Balboa
Rocky Academy Award
Rocky 3 and Mr. T
Rocky Victory Stairs
Rocky Marciano
Rocky strong
Rocky Statue Philadelphia

About The Author

Paul's genius is to see the connections, relationships and meanings that others miss, and then weave them into breathtaking creative strategies and graphic design concepts. Nothing short of an alchemist, Paul routinely blows us away. As a pioneer of forward thinking at the agency, he routinely challenges us to think of fresh, contemporary ways to position our client's messages to reach their intended audiences. Paul's work has garnered myriad awards during his 35+ years in advertising and he is committed to bringing that level of quality to each client's vision.

Paul Cowley - Founder, President, & Creative Director

Paul Cowley

Founder, President, & Creative Director


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