The Motivational Mirror, IKEA Does It Again

Nov 13th, 2014

By Zachary Clark, Account Coordinator 

Topic(s) Covered: Advertising

IKEA is a brand famous for its outrageously cheap furniture, insanely huge stores, and impossible directions to follow. But, they've also made quite a name for themselves with their content marketing. Their lasted piece comes out of a store in Britain where they installed a "Motivational Mirror." Unsuspecting shoppers walked by the mirror that would flash compliments up on the screen and ultimately give them a nice surprise. Imagine that, a mirror you'd actually want to look in to! Check out the video they made about it below:

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