A Note From Paul: I Hate Cold Calls

Paul Cowley
Apr 20th, 2012

By Paul Cowley, Founder, CEO, & Creative Director

Topic(s) Covered: Paul's Notes, Advertising

“I HATE cold-calls!” How many times have you heard that one? You might as well say… “I HATE rejection.” Rejection, that’s a biggy, if it weren’t for that one, your shrink would find him/herself on the street!

At Cowley we’ve decided to do something about it. We take the sting out of those first time calls. We’ve put our snowsuits on and warmed things up a bit. No more scary, below zero calls for our clients! When you make a call, wouldn’t you want to hear, “Oh yes Bill, John, or Sue… I’ve been expecting your call!” Music to a sales person’s ears, right? “Sign me up” you say, I can make THOSE KIND OF CALLS all day long! Well that’s the point, isn’t it? MAKING THE CALLS.

There’s no way around it, somebody’s got to make the calls. Oh and by the way, for the record, I HATE cold-calls too…. we’ve just found way to let technology take the hit. In fact, it works so well we’ve made a product out of it. We call it CowLeads, get it? I know, I know, I’m not supposed to be selling stuff in my “Newsletter” I just see a need and I’m trying to make my fellow business persons life a little easier, so shoot me.

About The Author

Paul's genius is to see the connections, relationships and meanings that others miss, and then weave them into breathtaking creative strategies and graphic design concepts. Nothing short of an alchemist, Paul routinely blows us away. As a pioneer of forward thinking at the agency, he routinely challenges us to think of fresh, contemporary ways to position our client's messages to reach their intended audiences. Paul's work has garnered myriad awards during his 35+ years in advertising and he is committed to bringing that level of quality to each client's vision.

Paul Cowley - Founder, President, & Creative Director

Paul Cowley

Founder, President, & Creative Director


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