Perspective: Getting the Next One

Get the Next One Cowley Associates
Sep 04th, 2014

By Zachary Clark, Account Coordinator 

Losing sucks. Point blank, no chaser, just rip the band-aid off and let’s get it out there. There is no consolation prize to losing in business (or anything else) and getting a pat on the back saying “thanks for the effort” is more of a slap in the face than anything else. No one likes to lose, no one likes to finish second, and if you do then you’re way too happy of a person.

But, let’s all be honest. Losing is bound to happen, and it’s bound to happen quite often. There’s no way we can win every single thing we do in our lives. Whether its Scrabble, Go Fish, the big game, or a new account, we can’t possibly win them all.

There will always be a winner and there will always be a loser (or losers). And, we fight like hell to be that person that comes out on top, but sometimes our efforts come up just short. It makes us think. “Was it me?” “What did I do wrong?” “What didn’t I do?” “What did that other person do better?” Nine gazillion things run through our minds, but there is no consolation up there in our head. Things we could have done better or said differently…something that would have allowed us to win.

We take it personally. We get offended that we didn’t win and that we’re sitting there a loser.

But, this isn’t a story about how we all have to get back up on our horse and ride off into the sunset. This is a story to say that sitting at the bottom is sometimes a good thing.

Feeling disappointed, saddened, and all around pissed off hurts. It’s hard to sit there and feel that way, and it makes us want to move on as quickly as possible. But, in order to know how great it is to win, we need to feel how much it sucks to lose. We need to sit there and feel that disappointment, that sadness, and that pent up rage.

Only if it’s for a few minutes or a few hours, we need those feelings. We shouldn’t be afraid of them! They are what will motivate and fuel us so we can truly go out and get the next one.

Sell More Better Clients today need so much more than just a traditional advertising agency. They need someone who is versatile, innovative, and above all, integrated with their sales and marketing. Cowley Associates invites you to see why we’re Syracuse’s best in growing sales, revenue, and donors through integrated marketing strategy, web design, branding, and advertising.

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