We Must Continue to Innovate!

Innovation in the workplace
Jun 30th, 2015

By Paul Cowley, Owner, President, and Creative Director

Topic(s) Covered: Paul's Notes

When you’ve been in business as long as we have (40 years!!), things tend to change. I’ve seen a lot of fads come and go over the years: clothing, technology, Presidents, and they all change. There is one thing, however, that has never changed and that’s the need to innovate. The need to tinker with what we have, to make it bigger and better, and to push the boundaries of what we know.

I remember when I was just starting this business and Steve Jobs was at his beginnings with the Apple computer. At the time, though, that’s all Apple did was make computers. But look at them today! iPhones, iPods, iPads, watches, TVs, and the list goes on. It’s because they evolved their way of thinking.

My point is, we can’t just stand still and continue to be what we were when we started. We have to innovate within our own businesses and grow our capabilities to meet the needs of a world that is changing before our very eyes. Here at Cowley, we’ve innovated from traditional advertising into web, digital, social media, email marketing, digital signage and very soon, custom CRMs. What have you innovated lately?

About The Author

Paul's genius is to see the connections, relationships and meanings that others miss, and then weave them into breathtaking creative strategies and graphic design concepts. Nothing short of an alchemist, Paul routinely blows us away. As a pioneer of forward thinking at the agency, he routinely challenges us to think of fresh, contemporary ways to position our client's messages to reach their intended audiences. Paul's work has garnered myriad awards during his 35+ years in advertising and he is committed to bringing that level of quality to each client's vision.

Paul Cowley - Founder, President, & Creative Director

Paul Cowley

Founder, President, & Creative Director

paul@cowleyweb.com

315-475-8453 x226

Join my network

Sell More Better Clients today need so much more than just a traditional advertising agency. They need someone who is versatile, innovative, and above all, integrated with their sales and marketing. Cowley Associates invites you to see why we’re Syracuse’s best in growing sales, revenue, and donors through integrated marketing strategy, web design, branding, and advertising.

Visit Cowleynfp.com for Non-Profit Marketing