What Google “Pigeon” Means for Your SEO

By Zachary Clark, Account Coordinator 
08/11/2014

A few weeks ago, Google modified their search algorithms in an update being dubbed, the “Pigeon Update” by Search Engine Land. This change has a serious affect on any local SEO efforts your business may be doing as Google makes a larger effort to give its users a better experience when searching locally. 

Anyone with a Google Places account (which is how your business shows up on Google Maps and is tied to your Google+) may either see an increase or decrease in your search results on the map. This could lead to a decrease in website referrals and lead generation from the search engine.

There are a few ways to help combat any lost traffic to your website: 

Increasing Your Company’s Presence on Directories

By putting your business in online directories, such as Yelp, you can help increase your local SEO. These websites are frequently crawled by Google and will help you get back any lost traffic. Having your company and website listed will also benefit you in the long run as you continue to try and gain traction with search engines.

Ensuring Name and Address are Prominent 

It’s now more important than ever to make sure your name and address are prominently located on your website. You can put it on the home page, in your header, or less subtly in the footer. The footer is normally the optimal place to have your name and address because then it becomes part of every page. 

The landscape of SEO is always changing. To see if your website is optimized for SEO, fill out a free evaluation, or give us a call!

Let's
TALK
Contact Us a
Stay In
TOUCH

Sign up here to get our monthly newsletter and blog updates.

Sorry for the quiz. Just making sure you're a human.

Latest Blog Posts

July 5th 2023

Jul 5th 2023

The most meaningful attributes of a successful brand are...

May 9th 2023

May 9th 2023

What's our take on AI?

January 12th 2023

Jan 12th 2023

Cowley included in "Marketing Metrics" article from Drive Research

December 4th 2022

Dec 4th 2022

m-tip 9: Have you utilized the power of social media "groups?"