What Google “Pigeon” Means for Your SEO

By Zachary Clark, Account Coordinator 

A few weeks ago, Google modified their search algorithms in an update being dubbed, the “Pigeon Update” by Search Engine Land. This change has a serious affect on any local SEO efforts your business may be doing as Google makes a larger effort to give its users a better experience when searching locally. 

Anyone with a Google Places account (which is how your business shows up on Google Maps and is tied to your Google+) may either see an increase or decrease in your search results on the map. This could lead to a decrease in website referrals and lead generation from the search engine.

There are a few ways to help combat any lost traffic to your website: 

Increasing Your Company’s Presence on Directories

By putting your business in online directories, such as Yelp, you can help increase your local SEO. These websites are frequently crawled by Google and will help you get back any lost traffic. Having your company and website listed will also benefit you in the long run as you continue to try and gain traction with search engines.

Ensuring Name and Address are Prominent 

It’s now more important than ever to make sure your name and address are prominently located on your website. You can put it on the home page, in your header, or less subtly in the footer. The footer is normally the optimal place to have your name and address because then it becomes part of every page. 

The landscape of SEO is always changing. To see if your website is optimized for SEO, fill out a free evaluation, or give us a call!

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