Are Traditional Ads Making a Comeback?

Traditional Ads Comeback Cowley Associates
Oct 16th, 2015

By Patti Fernandez, Marketing Intern

Topic(s) Covered: Advertising

 Video killed the radio star, but print ads are back

 I can’t remember the last time I sat and watched a live TV show, ads and all. With Netflix, Hulu, and Amazon Prime as ad-free options, and TiVo letting you skip through commercials of pre-recorded shows, companies like Airbnb, Uber and Fitbit are looking elsewhere to generate buzz. Traditional ads created by traditional agencies are back in a big way to create brand awareness in potential customers.

 American’s spend 15.5 hours each day consuming media, with around 5 hours of that time being spent on print. From magazines to newspapers, the public hasn’t given up on paper just yet.  The key to making print work? Creativity.

 Color choice, logo, and conscious creativity can make for bold, stylish, recognizable and most importantly, persuasive print ads. When shooting for mass appeal, simple messages work best. Think Nike’s “just do it” and widely recognized swoosh. Or, the classic Volkswagen line, “Lemon.”

 Print ads make a newly mainstreamed company appear reliable and substantial, not old school. A fresh take on an old stand-by can be the ticket to growing your business. 

Sell More Better Clients today need so much more than just a traditional advertising agency. They need someone who is versatile, innovative, and above all, integrated with their sales and marketing. Cowley Associates invites you to see why we’re Syracuse’s best in growing sales, revenue, and donors through integrated marketing strategy, web design, branding, and advertising.

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