Are Traditional Ads Making a Comeback?

By Patti Fernandez, Marketing Intern

 Video killed the radio star, but print ads are back

 I can’t remember the last time I sat and watched a live TV show, ads and all. With Netflix, Hulu, and Amazon Prime as ad-free options, and TiVo letting you skip through commercials of pre-recorded shows, companies like Airbnb, Uber and Fitbit are looking elsewhere to generate buzz. Traditional ads created by traditional agencies are back in a big way to create brand awareness in potential customers.

 American’s spend 15.5 hours each day consuming media, with around 5 hours of that time being spent on print. From magazines to newspapers, the public hasn’t given up on paper just yet.  The key to making print work? Creativity.

 Color choice, logo, and conscious creativity can make for bold, stylish, recognizable and most importantly, persuasive print ads. When shooting for mass appeal, simple messages work best. Think Nike’s “just do it” and widely recognized swoosh. Or, the classic Volkswagen line, “Lemon.”

 Print ads make a newly mainstreamed company appear reliable and substantial, not old school. A fresh take on an old stand-by can be the ticket to growing your business. 

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