Making Our Kids World Ready Capital Campaign
Oct 29th, 2015|
By Cowley Team
Cowley had the pleasure of working with Notre Dame Schools in Utica on their redesigned, responsive website last year, and now we’ve recently help them launch a new Capital Campaign: Making Our Kids World Ready. This campaign will help the school raise $8 million for a new multi-purpose auditorium/gymnasium and endowment fund.
Our team created the theme, logo, collateral, and video for the Capital Campaign. The theme, Making Our Kids World Ready, represents how Notre Dame educates their students in a Catholic education system, arming them with the tools and values they need to become “world ready” as they go off to college and beyond. Notre Dame boasts a 100% graduation rate and a 98% college attendance rate; powerful statistics that represent Notre Dame’s success.
With the theme, we then created a logo, full donor brochure with inserts for the campaign, related print collateral, a video, and a new page for their website. We used photos of actual students for the brochure cover, as well as a color scheme in line with their already established branding, and an infographic look throughout the piece. The campaign video includes b-roll of the Notre Dame campus and interviews with staff, students, and alumni talking about how Notre Dame makes their students “World Ready.”
Check out the work and video below!